Huge market
In 2013, the State Council published a long-term development plan for the satellite navigation industry, promising to boost Beidou's application in the civil sector. Under the plan, it is estimated that the market value of the Beidou-based service will reach 400 billion yuan ($64.4 billion) by 2020.
However, the system's current share of the domestic satellite navigation and positioning market is less than 10 percent, according to official statistics. The China Satellite Navigation Office hopes that Beidou will have at least a 30 percent market share in 2020.
Having realized the huge potential of Beidou-based service and devices, Chinese enterprises are pouring in investment to tap the market.
Huawei, one of the global telecom giants, has launched several mobile phones that have Beidou-based apps. Chinese carmakers also mount Beidou devices on about 200 types of cars.
Li Kang, sales director at Wuhan Exsun Beidou Space Technology Co in Hubei province, said the company has benefitted from the government support for the Beidou-based service.
"Transportation authorities have ordered that all heavy-duty trucks and long-distance buses must have a positioning device compatible with the Beidou system.
"Meanwhile, following government instructions and financial assistance, nearly all fishing boats in China have installed Beidou equipment," he said. "We are witnessing the formation of a vast Beidou service market, which in turn will provide many business opportunities for us." Beidou allows users to send short text messages to another Beidou device, he added, unlike the US GPS.
Wang Yiwei, manager of development planning at CETC Satellite Navigation Operation and Service Co in Hebei province, said Beidou's text messaging function is very popular among fishermen and disaster rescue workers in China.
"Many places where they work have no telecommunication signals, so the Beidou device is the only way they can reach the outside," he said. "Compared with the expensive satellite phone service, Beidou's text messaging is free of charge and allows the user to send up to 60 Chinese characters."
Wide application
Wang Chang, general manager at Shanghai ComNav Technology Co, a Beidou device manufacturer, said his company invented Beidou-based positioning equipment that can be installed on planters and crop harvesters.
"Farming vehicles equipped with the device will be able to automatically operate without human control, which means high efficiency. That is very useful on large farms," he said.
Li Jian, general manager at Shanghai West Hongqiao Navigation Industry Development Co, suggested that the government should introduce more favorable policies for Beidou-based equipment and services to encourage more industries and people to use them and help enterprises reduce their production costs.
"The high cost of a Beidou device is a major obstacle. The prices of some Beidou equipment are several times higher than those for GPS," he said.
Ran said that to promote Beidou overseas, China has been making every effort to turn the Beidou network into a universal platform.
"The International Maritime Organization included our Beidou system in the Worldwide Radionavigation System in November, after GPS and GLONASS," he said.
"We are now pushing ahead with the airworthiness certification for Beidou's airborne equipment, hoping it can be accepted by the International Civil Aviation Organization within five years," he said.
A Transport Ministry official, who did not want to be named, said inclusion of Beidou in the Worldwide Radionavigation System was an important step in the system's adoption by the global maritime sector, as the IMO stipulates that its members' ships must carry a satellite navigation receiver.
"With the IMO's support, it will be much easier for the Beidou system to be adopted by foreign shipping companies," she added.
Li Yue, director of the 20th Institute of the China Electronics Technology Group Corp, said the institute, which specializes in navigation technology, has invested heavily in development of an indigenous ground-based augmentation system that is essential for airport navigation operations.
"Our system is being tested at several domestic airports, and the initial results are satisfying," he said. "We plan to put it to the market by the end of this year. We are also working on the Beidou-based airborne equipment, hoping it can be used on China's domestically developed airliners."
