China will launch a five-month campaign to regulate the online market and protect the legitimate rights and interests of online consumers and operators.
The campaign, effective from July to November, will target notorious fake and inferior commodities that have been widely complained about by consumers and dealers, as well as dishonest shopping websites, the State Administration for Industry and Commerce (SAIC) announced on Wednesday.
Electronic products, car accessories, clothing and shoes, goods for children and the elderly, agricultural materials and other important commodities will be inspected, the SAIC said.
The market regulator will strictly supervise the rules and standards of E-commerce platforms, make sure sales promotion rules during festivals and holidays are transparent to consumers, online merchants have suitable plans prepared for consumer complaints and market rules such as "return of goods without reason within 7 days since buying" are well implemented.
A real-name registration system will be established for online stores in an effort to combat illegal trade activities and fake shopping sites.
China's online sales volume surged 50 percent year on year to reach 2.79 trillion yuan (about 456 billion U.S. dollars) in 2014, accounting for about 10 percent of the country's total retail sales.
