China World Heritage Tourism Promotion Alliance was founded in Beijing on Friday to promote the country's 48 world heritage sites abroad.
The alliance, initiated by Beijing Municipal Commission of Tourism Development, now has 32 members including provinces and cities with abundant tourism resources, and world heritage sites such as the Dujiangyan irrigation system in southwest China's Sichuan Province.
The alliance will help China develop its own tourism brand, said Wu Wenxue, deputy head of the China National Tourism Administration.
It will provide tourists from home and abroad a comprehensive way to learn about China's culture and history, according to Cheng Hong, vice mayor of Beijing.
