A "little match girl" sits with matches before her at the bund area in Shanghai, Jan 12, 2016. (Photo/Xinhua)
A girl has appeared in Shanghai costumed as the character in Hans Christian Anderson's story "The Little Match Girl", handing out boxes of matches to passersby, reported cfp.cn on Tuesday.
It is a performance art event initiated by a "Love Wardrobe", a non-profit organization to call attention to children in the mountainous areas during cold times.
"Many children in mountainous areas suffer from the cold like her. They need your help," reads one side of the matchbox. On the other, a QR code is printed that if scnned, leads to a site where you can donate one set of warm winter clothes for charity.