Chinese telecommunications giant Huawei confirmed Thursday the company will again sponsor the Madrid Marathon and Half Marathon, which will be held on April 24 this year.
A total of 34,000 athletes will participate in the event, which takes runners around the historic sites of the Spanish capital to the sound of rock bands who play on several stages set up along the route.
"The aim of this sponsorship is not only to improve our market recognition, but also to show our commitment to Spanish society," said Tony Jin Yong, CEO of Huawei Spain.
"We have chosen this sport because it is an excellent way to transmit values as positive progress and effort," he added.
2015 saw Huawei reach a level of 65 percent in brand recognition and sold over 2 million units in Spain, consolidating the company's position as the second most important smartphone producer in the market, the firm added.
