The classic Monkey King portrayed by Zhang in the hit 1986 TV series Journey to the West.(File photo)
For CCTV's Lunar New Year's Eve gala that heralds the Year of the Monkey, one "monkey" is widely considered by Chinese to be indispensable.
He is Zhang Jinlai, whose stage name Liu Xiao Ling Tong means The Little Six-Year-Old — the age at which he made his stage debut 51 years ago.
Zhang starred as Sun Wukong, the Monkey King, in the 1986 television adaptation of Journey to the West. The 25-episode fantasy series, complete with the crude special effects of its day, was given repeat airings every summer.
While people have taken Zhang's appearances in the nation's highest-rated variety show for granted, this year he has been invited to the "opera show", a companion event with a much lower viewership. This implies that he will miss the gala.
The avalanche of criticism leveled against decision-makers at CCTV, China's only national TV network, has been unrelenting.
"Even Americans know the importance of this actor. How can you be so blind?" one critic asked, referring to the Pepsi Cola television spot featuring Zhang that celebrates Spring Festival.
Many critics said that if Zhang failed to appear at the gala, they would tune out of the show and watch repeats of past ones.