Google, the Internet-related tech giant, said on Tuesday it is trying new ways to promote local businesses with Google Maps, its mapping service.
The move, announced at the Google Performance Summit by the company's ad chief Sridhar Ramaswamy, will likely bring what it called "promoted pins" to screens of mobile devices when consumers use Google Maps.
To be highlighted will be merchants, such as restaurant and gas station, along the way.
According to Jerry Dischler, vice president of search ads of Google, which has grown out from initial Internet search engine service starting in 1998, it now has trillions of searches a year, and more than half of them from mobile devices, among which about a third are related to a specific location.
Google Maps has more than 1 billion users worldwide.
Meanwhile, with the world's largest digital advertising network, Google's advertising generated 67 billion U.S. dollars in revenues in 2015, or 90% of the tech giant's 75 billion dollars total.
While Google executives did not say when the ads will pop up on mobile devices, Google said it would tailor the ads to users and Ramaswamy promised that they would not compromise the "user experience."
