Designer and artist Zhou Niuniu fuses his art with architecture, food and fashion, and attempts to break boundaries by launching perfumes, home ware, cosmetics and accessories. (Photo provided to China Daily)
For Zhou, there are no boundaries between art, fashion and daily life.
"The future of retail lies in the gap between business and art," says Zhou, who is in his mid-30s.
As for his other interests, Zhou has collaborated with Nice Coffee, a cafe founded by Chinese writer Han Han.
The cafe uses Zhou's work for its exterior, interiors and coffee cups.
He has also worked with multi-brand fashion boutique Wolee on an art exhibition that combines art with fashion.
With global fast-food giant McDonalds, he held an exhibition that combined art with food.
Trained in Chinese ink painting, Zhou studied the art from the Xi'an Academy of Fine Arts in Shaanxi province.
Zhou has also worked as a marketing and branding specialist for brands such as Clarins and Aupres, prior to founding his own brand in 2010.
