Chinese women's financial power is growing with nearly 60 percent controlling and managing the family finances, a report said.
2016 Women Financial Management Report was co-released by financial media hexun.com, online finance platform tongbanjie.com and Alibaba's Ali Research on Aug 18. A study was conducted on women's consumption, asset size and financing preferences based on 10,000 valid questionnaires.
The report gives a portrait of a typical woman in charge of her finances: 25-35 years old, financially independent, living in first-tier cities or coastal cities in southeast China.
The report shows that the more women earn, the larger a say she has in the family's financial management. Their awareness of finance has also grown a lot.
According to the report, those with an annual income of 80,000 yuan ($11,982) and 150,000 yuan are most interested in online finance, while those who have a yearly income of 200,000 yuan to 500,000 yuan are most involved in investment, as 77.3 percent of them invest more than 100,000 yuan.
The report analyzed that playing multiple roles of wife, mother and daughter, women take a great responsibility in managing family consumption, purchasing insurance and other financial products, so they have a strong need for finance.
But compared to men, women are more conservative in investment. Online financing and bank savings are women's top financial choices, and the percentage of women investing in the stock market and real estate are lower than men.
"Women are becoming the main force of investment", reported Shenzhen Special Zone Daily citing an anonymous investment expert. "Investment institutes should attach more importance to women," said the expert.
