A Jiangsu Province nursing home is offering coupon incentives to children who visit their parents more often.
Filial kids stand to receive up to 200 yuan ($29) in coupons and vouchers for various products - and all they have to do is visit parents or relatives 30 times in two months.
The policy at the Fuxing Nursing Home in Suzhou aims to increase the frequency of family visits to the facility's 512 residents as a way to improve their quality of life.
So far 227 'filial awards' have been handed out. But employees said they are more than a pat on the back.
"It is not only to reward sons and daughters for their filial piety, but also to remind some to check in on their parents more often," said Wei Mouwen, director of the home.
Guest registers from the first half of the year showed that 337 relatives visited once a month or less, while only 38 visited daily.
That number has risen to 227 people visiting at least 10 times a month since the program began two months earlier.
Participants praised the idea.
"The new award is like a look in the mirror," said one visitor. "It helps people realize how inadequate they've been in looking after their parents."
