Ivanka Trump (L), daughter of U.S. President Donald Trump, attends the Chinese Embassy's New Year reception with her daughter (front L) in Washington, D.C., the United States, Feb. 1, 2017. (Xinhua/Liu Yang)
U.S. President Donald Trump on Wednesday railed against department store chain Nordstrom over its decision to stop selling his daughter Ivanka Trump's clothing and accessory line.
The retailer said last week that it won't purchase products from the Ivanka Trump line this fall, based on the brand's performance.
"My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person -- always pushing me to do the right thing! Terrible!" Trump tweeted via his private Twitter account, which reaches 24.2 million followers.
Trump also retweeted his tweet on his official @POTUS account, which has 15.1 million followers. The tweet was retweeted by 14,000 times in three hours and evoked thousands of replies, among which many followers voiced concerns that the U.S. president abused his power to benefit his family.
Nordstrom, which has about 350 stores in the United States and Canada, can't be reached for an immediate comment.
Stock of the Seattle-based retailer took a brief fall after the Twitter criticism, from 42.69 U.S. dollars per share at 10:50 a.m. to 42.50 at 10:55 a.m.
The shares, however, regained ground in early afternoon trading, in contrast with other companies Trump has criticised on Twitter, including Lockheed, Boeing and Ford.
The White House defended Trump's criticism of Nordstrom. "I think this was less than his family's business than an attack on his daughter," White House spokesman Sean Spicer told a news briefing.
Nordstrom is among one of dozens of retailers that faced boycott calls for selling Trump products or doing business with his family.
A social media campaign called "Grap Your Wallet" started in October following the revelation of a tape that showed Trump making lewd comments about women.
Ivanka, Trump's eldest daughter, has said she would take a leave of absence from her clothing business as well as the Trump organization.
She has moved to Washington along with her husband, Jared Kushner, who was appointed to the position of senior adviser to the president despite worries of nepotism.