Qian Haiying, founder of the Banff China film festival that promotes outdoor and nature documentaries, is herself a fan of outdoor sports-diving, running and skiing.
"When I was fresh in outdoor sports, China had not taken up that craze, and I often learned about outdoor sport ideas and skills from foreign countries," the 43-year-old recalls.
Regarded as the "Oscars of outdoor sports", the Banff Mountain Film Festival was launched by two renowned climbers, John Amati and Chic Scott, in the Canadian town of Banff in 1975.
As an international film competition and an annual presentation of short films and documentaries about mountain culture, sports and environment, it has become a popular gathering of outdoors enthusiasts, including sports fans, adventurers, photographers, filmmakers and environmentalists from around the world.
As an enthusiast of marathons, diving, skiing and skydiving, Qian first attended the Banff Mountain Film Festival in Canada in 2009. There was no such kind of event in her homeland, and Qian came up with the idea to bring the festival to China.
Qian says the festival is growing as enthusiasm for outdoor sports grows.
A light show titled LightAnimal has been incorporated this year, showcasing the possibilities of education about animals in a spectacular way.