Qian Haiying, founder of the Banff China film festival that promotes outdoor and nature documentaries, is herself a fan of outdoor sports－diving, running and skiing.
LightAnimal is a digital exhibition providing virtual encounters with any animal species. Its moving images can be shown in any kind of venue, small or large, and it is interactive.
"LightAnimal can show and explain the animals' behavior in a way that would be impossible to see in a captive environment. LightAnimal creatures are also interactive, which means that they can perceive and react to members of the audience who stand in front of the screen," says Haruyoshi Kawai, director and animator of the LightAnimal project team.
"Above all, it has no impact on animals in the wild because it is virtual. People can enjoy watching the virtual creations, and simply look and learn," Qian says.
"This year, we have brought LightAnimal to Beijing, hoping more people, children in particular, can discover the mystery of the ocean," she adds.
Two months ago, Qian saw an online news story about a sperm whale stranded at a port in Shenzhen, South China's Guangdong province. The whale later died.
She was sad about the whale and determined to do something for marine creatures.
In this year's film festival, she proposed an environmental initiative, "Say No to Plastic".
