China's leading drone maker DJI has announced a partnership with streaming site Youku-Tudou in a new strategy to tap the country's consumer drone market.
According to the deal, the details of which were published on Thursday, Youku-Tudou will dedicate a special channel for DJI drone users, who will be able to upload videos shot by drone-mounted cameras. The creators of popular videos may share revenues with the website.
The channel will also carry content about DJI product launches, reviews and tutorials.
The partnership also brings together Alibaba-backed Weibo for video sharing, Alipay for payment, and travel information site Qyer.com.
Andy Pan, vice president of DJI, said he believes the partnership can help develop aerial video in China.
Established in 2006, Shenzhen-based DJI now accounts for nearly 70 percent of the global consumer drone market, but 80 percent of its revenues are generated from outside China, according to Shao Jianhuo, DJI's PR manager.
