The Garage Cafe, a coffeehouse in the Zhongguancun high-tech business hub in Beijing, is popular among young entrepreneurs. (Wang Jing/China Daily)
The advantage the Internet brings to post-90s people is obvious. They receive information and news as fast as anywhere in the world, tend to see the world with a more equal attitude, are familiar with the world's changes and adapt to them swiftly.
Following ones heart has never been so easy than to the post-90s generation. They uphold freedom by deciding their own way to go regardless of what others may think.
That is why Yin shrugged off the pity people expressed when hearing he had quit school as a sophomore. "Entrepreneur is my course and also my biggest pursuit. It is normal for me to quit school and start being an entrepreneur. I don't feel guilt or regret," he said.
The post-90s generation tries to make a difference in the world or for themselves rather than be satisfied with what they've been told to do.
They don't worry if things go south. Cao Kai, who joined a young start-up e-commerce company after graduating from college last year, shared his view: "Losing or winning is not a big deal for us. What matters most is to build something together with those who share your beliefs," he said.
The government is eager to ignite the public's interest in innovation as the country strives to transform itself from the world's manufacturing hub to a superpower of creativity and high-end manufacturing.
The Ministry of Education promoted new policies at the end of last year requiring universities to establish flexible course terms and allow students to take a break in their academic career to start businesses as China faces huge pressure to create more jobs for graduates.
Many universities have launched investment funds to encourage students in establishing startups. Private equity firms such as IDG are also eyeing college students to become their next investments. IDG announced a $100 million fund for investing in post-90s young entrepreneurs in August.
In addition, as housing prices fell due to Central government measures, well-heeled investors are turning their focus to startups.
It seems young people who try to start their own business will gain a feeling of security but it could be a double-edged sword.
The sense of security gives young entrepreneurs more novel ideas but many show a lack of devotion when they run the business.
There's a common worry among angel investors. "Students in campus sometimes can't take the responsibility. They always think they can go back to school as a backup plan if the business goes wrong. They lack some crisis awareness like a real businessman," one said.
Yin said being an entrepreneur is a business practice which cannot be built only by dreams or ideals. The business model, money and financing are the elements that keep the company's wheel rolling.
The nature of the business won't change because of the Internet era or active-thinking. The successful ones show the same business aptitude as their predecessors - good connections, responsible, mature, devoted and thinking ahead.
"Being an entrepreneur is a marathon," Yin said. "Nobody will know who you are if you don't complete the whole run. Receiving funds is the first step but it's not even the start."
