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Economy

Securing the future with innovation(2)

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2015-06-09 09:19China Daily Editor: Si Huan

Meanwhile, the Belt and Road Initiative has boosted strong demand for security inspections for Nuctech, especially in those underdeveloped areas such as Kazakhstan, Serbia and Republic of Montenegro, he said.

"Since the move will drive economic growth in these regions by helping them with infrastructure construction, the demand for inspection equipment overseeing security in airports, railway stations and ports will also increase," he said.

The initiative refers to President Xi Jinping's proposal to build and improve infrastructure connectivity along the Silk Road Economic Belt on the Eurasian continents and the 21st Century Maritime Silk Road.

To make further penetration, the company has implemented a localization strategy, which gives it a competitive edge in dealing with problems of different languages and misunderstanding regulations, according to Wang.

"We hired locally, we outsourced locally and we produced locally. For example, in our factory in Poland, 80 percent of our purchase is from Europe," he said.

The inspectors made in the Nuctech Poland factory are widely used in customs, border areas and ports of European countries to detect potentially hazardous materials such as drugs, bombs and smuggled goods.

"In overseas markets, we are focusing on helping customs departments check containers to combat smuggling and intercept dangerous goods, such as radioactive materials and weapons," he said.

"It only takes two minutes to check out a few hundreds of containers, which has helped facilitate customs clearance and save logistics cost," he said.

At the same time, Nuctech has also offered custom-made products in overseas markets, providing 24x7 after-sales services, which it sees as a competitive edge over other foreign rivals.

The company has sent about 300-400 Chinese technicians to develop its overseas branches in markets including Brazil and Poland.

"You have to know the local market and play by their rules so that you can compete with foreign counterparts," he said.

It has provided more than 3,000 sets of security inspection products for major events, including the 2008 Beijing Olympic Games, the Shanghai World Expo in 2010 and the 2014 Sochi Winter Olympic Games.

During the 2014 FIFA World Cup in Brazil, Nuctech leased about 600 pieces of equipment for nine of the 12 World Cup stadiums across Brazil.

The company provided nine sets of security inspection equipment for the sixth BRICS summit in Brazil's Fortaleza in 2014 and nine sets for the celebration ceremony in Brasilia for the 40th anniversary of the establishment of China-Brazil diplomatic relations.

"Exposure at these events is not just about branding, but also about grabbing market opportunities in other South American countries," Wang said, adding that the company is setting up a factory in Brazil to cash in on the Olympic Games that will be held in the country next year.

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