PepsiCo Inc confirmed on Tuesday that it is working with a licensing partner to market a line of mobile phones and accessories to customers in the Chinese mainland in the next few months.
According to an e-mail sent to the Global Times, the food and beverage company said "available in China only, this effort is similar to recent globally licensed Pepsi products, which include apparel and accessories."
The company said it has no plans to get into the mobile phone manufacturing business, and it did not disclose the name of the licensing partner. It said the companies are committed to engaging with Chinese consumers at this point of connectivity, and in innovative ways, to grow the brand.
Technology website Mobipicker was the first to report, on October 11, that PepsiCo would release a smartphone, called Pepsi P1, with "decent but not high-end specs".
PepsiCo already has many licensees across a number of categories. Last year, it tied up with companies such as Danish luxury stereo and TV maker Bang & Olufsen for a range of products for its soccer campaign.
