Customers can get a dietary schedule arranged for them, which includes three main meals and two midday snacks. All the menus offered are designed by the restaurant with the help of a nutritionist and are delivered to customers the night before.
"We decided to focus on meal plans because it is very convenient to have something that is ready for you in Beijing and that arrives at your door," said executive chef and co-founder Camilla Betin. "Everyone is always working and they don't have the time to go to the market or to decide what to eat."
Since launching in May last year, 100 customers have signed up for the service so far. The company said it delivers the menus to an average of 25 clients per day who place their orders either by e-mail or through WeChat.
Factory Fresh offers meals with different nutritional value, ranging from those planned for weight loss to menus for athletes and active individuals.
The cheapest, simplest meal plan is priced 180 yuan per day. The high-calorie menu is priced 340 yuan per day.
"We see an increase in demand in the service because everyone seems to be looking for more organic and healthy options," added Betin. "There are so many negative things around us such as stress and pollution. So people are at least trying to eat well."
Although the company refused to disclose annual revenue figures, it noted that providing healthy meals is a very profitable business.
In fact, competition in that segment is already booming in Beijing, particularly through online channels.
"Meal plans are a new trend in the industry. Everyone is doing it in other countries," said Betin.
