Athletes use equipment made by Chinese maker Impulse Group for a warm-up in training before a competition in Inchon, South Korea, Oct 3, 2014. (Photo/Chinanews.com)
2016 Euro welcomes first Chinese sponsor
Joining Adidas, Coca-Cola, McDonald's and other six premium brands, China's leading home appliance maker Hisense has become the first Chinese company to co-sponsor the European Football Championship, also known as Euro 2016.
Advertisements with "Hisense's TV, No. 1 in China" written on them will be visible on field board panels around the stadiums during all the 51 matches during the month-long event currently under way in France until July 10.
Apart from the company's logo appearing on the match tickets, Hisense's 4K ultra HD TVs and 4G handsets will play their role during the soccer event, which was first held in 1960.
Hisense has also set up centers to showcase its products at fan zones in 10 host cities to attract potential customers.
Hisense has maintained its pole position in TV sales in China for 13 consecutive years. The brand replaced Sony to become No. 3 in the world in terms of TV shipments in 2015.
2016 Rio Olympics to see Chinese subways and security inspection equipment
Quality subway trains produced by Chinese company Changchun Railway Vehicle Co will run on line 4 to meet the expected rush during Rio Olympic, which will begin on Aug 6.
To guarantee a safe Olympic, X-ray security inspection equipment and video surveillance products made by Chinese companies will play their parts too in Rio.
At the construction site of the largest-ever Olympic village in Rio, a variety of heavy machinery from Chinese companies Sany, XCMG and Zoomlion are in use.
Chinese sportswear company 361°became the official uniform supplier for the game after a strict assessment lasting one year. More than 106,500 uniforms have been reportedly provided to technical staff, volunteers, test-event personnel and torch relay participants.
"Brazil welcomes Chinese companies and financial institutions to support Rio," said Rio Mayor Eduardo Paes.
