A Sony's PlayStation virtual reality head-mounted display is on display at a press conference after the device's China launch held in July 27, 2016 in Shanghai. (Photo/chinadaily.com.cn by Liu Zheng)
During the 2015 Electronic Entertainment Expo, or E3, held in Los Angeles, more than 20 demos designed for Project Morpheus were unveiled to the public.
By citing Topology Research Institute's estimate, Xinhua News Agencies noted that Sony will sell 6 million PS VR headsets this year, outperforming its rivals and securing a 67-percent market share.
The VR market in China has witnessed rapid growth since last year.
According to analysts GfK China, as of this May, the overall retail sales volume of VR products reached 1.13 million units. In May alone, 470,000 units were sold, almost as many as were sold in all of last year.
Julian Tan, an analyst at GfK China, said that the high consumption of China's VR content has been driven by VR content development, especially from the gaming and movie industry, which are educating consumers through VR hardware.
"The industry will get more competitive as more global tech savvies come to join the race," said Tan.
