ANTA Sports Products Ltd
As part of the deal, Li Ning will provide tracksuits along with training and kits for a contingent of about 150 athletes and officials.
As a partner of the Chinese Olympic Committee, Anta sports designed Champion Dragon Outfit and unveiled it in June. It will be worn by the Chinese Sports Delegation at Rio 2016. In addition, medal-winning Chinese athletes will wear Anta's sportswear at Rio award ceremonies.
Its outfits will be also worn in Rio by 10 Chinese teams participating in gymnastics, trampolining, weightlifting, wrestling, judo, boxing, taekwondo, rowing, canoeing and water polo.
Ding Shizhong, chairman and CEO of Anta Sports, said: "Just as we did at the London Olympics in 2012, we will work together with the COC to give our national teams a big boost in Rio.
Peak International
Peak International is another Chinese sportswear firm excited over Rio 2016. It has sponsored apparel and shoes for athletes from more than 10 countries.
Liu Xiang, marketing director of Peak, said the brand will start selling an Olympic series of sports products later this year. Stores in markets where Peak has sponsored the local Olympic committees and basketball teams will sell its products. Overseas markets contributed 670 million yuan or around 22 percent of its revenue last year.
Tencent
Chinese Iternet giant Tencent Holdings will release a product 'Run to Rio' based on Wechat Sports.
Having provided users interactive experiences with sports games through mobiles in the past years, the company wants to attract users through 'socializing + technology' experience. It offers the audience a new channel to participate in Olympic Games and new investment platform for advertisers.
Tuniu Corp
Chinese online travel agency Tuniu Corp is providing users with Olympic travel products and related consultancy, a move that has increased its booking volume.
To target Chinese tourists, Tuniu offers a variety of Olympics-related travel products that include tickets for the opening and closing ceremonies as well as various sports and games.
By booking certain product, customers will get free tickets to different games. According to Tuniu, the company gives a lot of free times to travelers to arrange their own times for game watching.
Beijing Caissa International Travel Service Co
As the official ticket agency in Chinese mainland during London Olympics, Caissa has signed thousands of deals to ensure sports tourists having a good time in Rio. The number of tourists going to Brazil this August is expected to rise 10 times, according to the company.
Currently, the share of sports travel in China's overall tourism market is just 5 percent or 170 billion yuan. In developed countries, the corresponding figure is usually 25 percent.
By 2025, China's sports travel market is expected to reach 1 trillion yuan, according to a report by China Securities Co Ltd, a Beijing-based financial advisory firm and securities brokerage.
