Read.douban.com, a well-known Chinese website consisting of user-generated content (UGC), will establish its first movie firm after a six-month trial, announced Yang Bo, CEO of Douban.com -- the parental company of Read.Douban -- in a recent internal corporate letter.
Making use of its more than 8,000 exclusive articles from over 20,000 authors registered on the website since May 2012, when the online literary creation platform was officially launched, Read.douban.com recently opened a film adaptation column on the website that has so far attracted more than hundreds of movie firms and screenwriters.
One of its first projects, an adaptation of an online story "A hero for a day ," was brought to the screen at the latest Shanghai International Film Festival in June. Since then, the website has sold 10 of its novels, including a science fiction film -- titled "A Running Man for the Sun" -- which was sold for millions of RMB to New Classics Pictures.
The endeavor to set up a movie sector by selecting quality novels posted on the website and adapting them into films is an expansion of the online reading platform, which is expected to extend its antenna to movie directors, screenwriters and promotion and marketing after films are shot and edited.
