LINE

Text:AAAPrint
Economy

Mercedes-Benz aims to sustain sales success in Chinese market

1
2016-11-15 10:04Global Times Editor: Li Yan ECNS App Download

Mercedes-Benz launched a new model that combines the features of a sports coupe and a sport utility vehicle (SUV) in the Chinese market on Monday, expanding its product portfolio as the luxury German auto producer strives to sustain sales success in China.

The new Mercedes-Benz GLC Coupe officially hit the world's largest market at a launch event held at the Mercedes me, a fancy establishment in Beijing that the carmaker opened earlier this year in a bid to attract more consumers.

The new model is a "perfect" combination of design elements from two different models: a multifunctional SUV and an emotively appealing coupe, Mercedes-Benz said at the launch event.

The launch of the GLC Coupe is part of Mercedes-Benz's drive to expand its product portfolio in the largest single market for the brand under the umbrella of Daimler AG. It comes on the heels of a successful year so far for the company.

In the first 10 months of 2016, sales of Mercedes-Benz cars grew by 29.3 percent year-on-year to 387,015 units, surpassing its full-year sales in 2015, according to data released by Daimler last week.

But the growth pace so far this year was down from 35 percent last year, when sales in China contributed 20 percent of Mercedes-Benz' global sales.

In a bid to sustain last year's success, Mercedes-Benz has been vigorously targeting the Chinese market, bringing in new models this year across the segments.

  

Related news

MorePhoto

Most popular in 24h

MoreTop news

MoreVideo

News
Politics
Business
Society
Culture
Military
Sci-tech
Entertainment
Sports
Odd
Features
Biz
Economy
Travel
Travel News
Travel Types
Events
Food
Hotel
Bar & Club
Architecture
Gallery
Photo
CNS Photo
Video
Video
Learning Chinese
Learn About China
Social Chinese
Business Chinese
Buzz Words
Bilingual
Resources
ECNS Wire
Special Coverage
Infographics
Voices
LINE
Back to top Links | About Us | Jobs | Contact Us | Privacy Policy
Copyright ©1999-2018 Chinanews.com. All rights reserved.
Reproduction in whole or in part without permission is prohibited.