Mexico is seeking to attract more tourists from Asian market, especially from China, said Mexican Tourism Minister, Enrique de la Madrid, in an interview with Xinhua on Sunday.
The official said that he recently visited Beijing with Mexican travel operators in order to analyze "a more aggressive promotion strategy for the Chinese market, where we want to capture the over 100 million Chinese tourists who travel outside the country every year."
For de la Madrid, this involves working on two major points. The first is to ensure better connectivity with more Chinese flights to Mexico. The second is to make a greater promotion about Mexico's many tourism destinations in the Asian giant.
"We want far more visitors and we are also speaking about making the visa process easier," said the minister, adding that Chinese tourists with a valid U.S. visa can already enter Mexico.
According to official data, Mexico received over 40,000 Chinese visitors in the first seven months of the year, a 39 percent spike from the same period in 2015.
China is the third-largest Asian source of origin for visitors to Mexico, with its travellers spending an average of 2,266 U.S. dollars during their stay. They mostly visit Mexico City, Cancun, Tijuana, Guadalajara and Monterrey.
