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Economy

Microsoft feels the pulse of China's digital transformation(3)

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2016-12-13 15:26chinadaily.com.cn Editor: Feng Shuang ECNS App Download

In Shenzhen, for example, we work with more than 140 partners who are building Windows devices -- everything from tablets and laptops to drones and internet of things sensors.

They have delivered more than 300 devices that are sold in more than 75 countries and regions around the world since we started working with them, bringing more than 8 billion yuan in revenue back to Shenzhen.

5. What do you think of the opportunities and challenges facing your company amid recent traditional industry reform in China? How does your company fit into the national strategy of "Made in China 2025" and "Internet Plus"?

"Made in China 2025" and "Internet Plus" aim to update systems, connect internet of things devices and harness and leverage data to propel the transformation of the Chinese economy, making more efficient use of the flow of information, people and capital.

Microsoft brings a uniquely aligned combination of global experience, resources including talent and technologies to these ambitions.

We operate in China less and less like an international company with business in China, and more and more like a Chinese company with international ties and global ambitions – because that's exactly what our customers and partners are, and we are here to help people and organizations transform and achieve more.

Our mission, vision and ambitions translate into strategy in China under a single, guiding principle: everything thing that we do in China, we do with China, as part of China.

I believe that any organization in China that spends some time sharing their challenges with the Microsoft team will come away believing that we are the most capable digital transformation partner on the planet – not just for their challenges today but for the challenges they have not even imagined yet.

So, whether it's a traditional industrial operation exploring automation, a financial services business exploring Block chain, or a startup exploring holographic gaming or eSports broadcast, we have the platforms, partners, solutions and programs to help.

6. What's the biggest difference between the China market and the other markets? What are the challenges in the China market?

China is such a diverse economic and developmental landscape that it can't really be compared to any single market in the world.

Major urban areas are some of the most advanced anywhere in the terms of the progress of digital transformation.

At the same time, China has rural areas with little or no basic infrastructure for digital transformation.

China has many massive traditional industrial enterprises that must transform to survive and thrive in this new era where efficiency, productivity, the environment and global supply chains play an increasingly critical role in determining success.

The economics and societal implications of that will not be insignificant.

At the same time, China has one of the most creative and energized born-in-the-cloud technology startup environments in the world and China's digital-native innovators have already built several of the world's most powerful internet companies. The implications of that for China and for the world are also significant.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. Microsoft China was in many ways born in and shaped by the incredible diversity and dynamics of this environment and the China that we see today.

So, we can't help but see all of this as the world's greatest opportunity to have a positive impact.

  

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