The names of public figures in areas including politics, economy, culture and religion are not allowed to be registered as trademarks, according to China's top court.
The Supreme People's Court (SPC) Wednesday issued a document on handling cases involving trademark approval.
The new rules state that trademarking public figures' names is forbidden in accordance with trademark law, due to the "negative influence" on the public interest and social order that it could cause.
"The document has shown the judicial authorities' determination in protecting an honest business environment and dealing with malicious trademark infringements," said Song Xiaoming with the SPC.
