Internet titan Alibaba Group Holding announced on Monday that it will begin working with Shanghai-based retailer Bailian Group to create a new model of retail.
The two companies will employ big data and Internet technology to cooperate in six sectors, aiming to provide consumers with new consumption experiences, according to an Alibaba press release.
The strategic cooperation deal does not involve capital, the company said.
After Alibaba announced a new retail strategy in October 2016, the company has been committed to employing the Internet, big data, logistics and payment services to help domestic business owners and retail partners restructure their businesses, Alibaba said.