Chinese home-sharing company Xiaozhu Inc will partner with Alipay, China's largest mobile payment platform, to launch face-recognition-enabled smart locks by the end of this year, to improve its services amid competition with United States counterpart Airbnb Inc.
The move is part of a broader push to partner with companies affiliated with Alibaba Group Holding Ltd, after the startup raised $120 million in its latest financing round led by Alibaba founder Jack Ma's Yunfeng Capital. Existing investors, including Joy Capital, and Capital Today, also participated in the funding. Alipay is run by Ant Financial, the financial affiliate of Alibaba.
Chen Chi, CEO of Xiaozhu, said in an exclusive interview with China Daily that: "The investment enables us to better access Alibaba's resources. The smart locks that we are launching with Alipay will boost the security of home-sharing services."
According to Chen, the company is also in discussions with Fliggy, Alibaba's travel service platform, to facilitate check-in services by leveraging the latter's credit system.
Founded in 2012, Xiaozhu currently has around 250,000 listings at home and abroad. It is locked in fierce competition with Airbnb and other domestic players in China.
To better differentiate its services, Chen said Xiaozhu is also in talks with hardware manufacturers, including Xiaomi Corp, to put more smart home appliances in houses listed on its platform.
"Home-sharing services can greatly fuel the use of internet of things hardware, which can help landlords better track things such as how much electricity is used and what is in the refrigerator," Chen said. "Though the discussions are still in the early stages, the market potential is huge."
According to him, initially, the company will give subsidies to landlords who buy smart locks and smart home appliances, to popularize the use of such smart gadgets.
"The interest from private equity companies like Yunfeng Capital shows that investors realize that Xiaozhu has developed a proven successful model for house sharing in China," Chen said.
When it comes to the competition from Airbnb, he said only local companies with a strong domestic market focus can hope to gain leadership in the Chinese market.
This year, the transaction scale of China's online short-term rental market is expected to reach 12.52 billion yuan ($1.89 billion), up 42.6 percent compared with 8.78 billion yuan last year, data from the State Information Center show.
Zhang Xinhong, a research director for the sharing economy at the State Information Center, said the short-term house-sharing platform is still in infancy, but the growth potential is huge.
