Visitors try out the virtual reality facility to experience the interaction between man and machine at Hongqi's booth during the annual Consumer Electronics Show in Las Vegas, the United States. (Photo provided to chinadaily.com.cn)
China FAW Group's premium brand Hongqi is the country's first and oldest luxury marque, with its first model in 1958 hailed as the start of China's car industry.
Yet the time-honored brand is looking to the future and made its debut with an intelligent cabin at the annual Consumer Electronics Show in Las Vegas, the United States, from January 8 to 11.
The cabin, called Qijing, is one of its latest technological achievements since Hongqi released its new strategy in January 2018 to become the No 1 automotive brand in China and renowned worldwide.
Hongqi said taking part at the CES allows it to learn about the latest industry trends and network with carmakers and IT companies.
The brand said the cabin demonstrates its vision for an intelligent future and its concept of interaction between man and machine.
The cabin offers an unprecedented experience, enabling users to communicate with the car through all five senses: sight, sound, smell, taste and touch, said Hongqi.
Hongqi's stand attracts many visitors from around the world at the ongoing CES. (Photo provided to chinadaily.com.cn)
The cabin is part of a bigger technological package at Hongqi called "R.Flag", which was unveiled in October 2018 to build a "future-oriented, green and smart platform", said the company.
