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College students favor food delivery business for startup

1
2015-07-14 13:21Ecns.cn Editor: Wang Fan

调查称大学生创业意愿增长一倍 最爱“送外卖”

7月12日,智联招聘首席执行官郭盛在“2015中国与全球化圆桌论坛”上透露,通过智联统计数据,一年以前有创业意愿的学生占比为3.2%,现在增长到6.4%,学生创业项目中,外卖送餐最为流行。

(ECNS) -- The willingness among Chinese college students to launch a startup doubled from 3.2 percent in 2014 to 6.4 percent during 2015, according to a survey conducted by online recruiter Zhaopin.com.

Simply put, more than 6 out of every 100 students want to start their own businesses.

Some 60 percent of college students choose "government policy support', rather than the market or product, as the primary factor affecting their decision to become entrepreneurs.

Guo Sheng, CEO of Zhaopin Ltd, says it is a dangerous signal when everyone is looking for government benefits.

In contrast to technology or finance projects that demand professional knowledge and skills, to run a food delivery business was the top entrepreneurship choice for over 60 percent of students.

Many were inspired by takeaway food ordering website ele.me, established by a Master's candidate in Shanghai. The site has enjoyed a 40.07 percent market share in 2015. However, despite its unmatched popularity, takeaway delivery has lost its market opportunity.

"College students still want to pursue takeaway delivery services even though there are already many people working in the industry," Guo said.

He added that retail services have been suffering from slow growth in China, which could be potentially dangerous.

Majors such as finance and language studies are the hardest choices for entrepreneurship.

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