(ECNS) -- Beijing has introduced new measures to regulate live online video broadcasting in a bid to further fight illegal content, Chinese-language newspaper The Mirror reported.
Representatives of more than 20 companies have signed a self-discipline pact at the capital city's law-enforcement unit for the culture sector, vowing to clean up their programs.
According to the regulation that will take effect on April 18, all network anchors must undergo real-name authentication, and the content of live online broadcasts should be stored for at least 15 days for review.
Network anchors who stream their videos live are prohibited from covering politics, guns, drug abuse, violence or pornography, with rule-breakers put on a blacklist, the regulation stipulates. Content regulators will also maintain 24-hour real-time supervision of live broadcasts.
Beijing has about 30 companies in the thriving live video broadcasting sector. Since the second half of 2015, live streaming coverage of sexually suggestive programs have made headlines and posed new challenges to the campaign against online pornography, said officials.