66 Disney-licensed products are sold every second in China

$Chinese influences are seen in these Disney items, from left, a Minnie Mouse pillow, Donald Duck stuffed toy and Mickey Mouse pillow. (Photo provided to chinadaily.com.cn) The Walt Disney Company - one of the world\'s largest licensing business operators - is strengthening its licensed consumer products business in China through further collaboration with local business partners, digitalization and regional expansions. In its annual showcase event in Shanghai on Tuesday, Kermid Rahman, vice-president and general manager of Marvel and Consumer Products Commercialization, The Walt Disney Company Greater China and Korea, said that Disney licensing has recorded double-digit growth for five consecutive years. Disney-licensed products sold at the rate of 66 pieces per second in the past 12 months. That number was 38 in 2015. The owner of Disney, Pixar, Marvel and Star Wars has worked with more than 600 licensees in the country. About 85 percent are local companies. Disney dealers on B2B platforms quadrupled this year and about 40 million Disney-branded products were sold online. The company set up regional offices in Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu last year to stimulate their engagement with local consumers.$

Chinese influences are seen in these Disney items, from left, a Minnie Mouse pillow, Donald Duck stuffed toy and Mickey Mouse pillow. (Photo provided to chinadaily.com.cn)

The Walt Disney Company - one of the world's largest licensing business operators - is strengthening its licensed consumer products business in China through further collaboration with local business partners, digitalization and regional expansions.

In its annual showcase event in Shanghai on Tuesday, Kermid Rahman, vice-president and general manager of Marvel and Consumer Products Commercialization, The Walt Disney Company Greater China and Korea, said that Disney licensing has recorded double-digit growth for five consecutive years. Disney-licensed products sold at the rate of 66 pieces per second in the past 12 months. That number was 38 in 2015.

The owner of Disney, Pixar, Marvel and Star Wars has worked with more than 600 licensees in the country. About 85 percent are local companies. Disney dealers on B2B platforms quadrupled this year and about 40 million Disney-branded products were sold online. The company set up regional offices in Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu last year to stimulate their engagement with local consumers.

A Mickey Mouse teapot and cups set are stylized with a Chinese design. (Photo provided to chinadaily.com.cn)

Mickey Mouse and Minnie Mouse glasses are available from Disney. (Photo provided to chinadaily.com.cn)

Captain America (left) and Iron Man are printed on Disney coffee cups and flasks. (Photo provided to chinadaily.com.cn)

Boxes for zongzi, a Chinese rice treat, are decorated with images of, from left, Donald Duck, Minnie Mouse, Mickey Mouse, and Daisy Duck. (Photo provided to chinadaily.com.cn)