Pronounced hé lí zú, this literally means "beaver groups" and refers to intelligent consumers who are addicted to online shopping but always use coupons. Though they may be shopaholics, hé lí zú never buy full-price merchandise but wait for the perfect sales opportunity instead.
Just like beavers that cut down trees to construct dams as protection against predators and to provide easy access to food during winter, hé lí zú will try to amass many coupons and promotion codes for a rainy day.
Let's put it into context:
Allen: Hey Phil, are you in the mood to go skiing tomorrow?
Phil: Sounds like a good idea. But tickets for ski resorts are expensive. It's better for us to get them through group buying.
Allen: Oh, don't worry about that. I have a ski coupon code in my cell phone. We can buy one ticket and get another one for free online. So are we going or not?
Phil: That's whack. What are we waiting for? I must admit, Allen, you are really a hé lí zú.