洗脑神曲

洗脑神曲

xǐ nǎo shén qǔ

brainwashing pop song

The Chinese media have been overwhelmed by a pop song, Little Apple, by the Chopstick Brothers. Called "brainwashing pop song" by many, Little Apple has become popular overnight in China like Gangnam Style or Tante (Perturbed) in the recent past.

中国媒体被筷子兄弟的一首《小苹果》震撼了.这首被很多人称为"洗脑神曲"的《小苹果》在一夜之间红遍大江南北,就像不久之前的《江南Style》和神曲《忐忑》一样.

"洗脑神曲"英文表达是brainwashing pop song,所有的神曲都有以下的共同点：simple and easy on rhythm（旋律简单好记）,have straightforward lyrics（歌词直白）,以及fast paced（节奏明快）.

从心理学上解释,洗脑歌之所以受欢迎是利用了earworm effect（耳虫效应）,也就是ceaseless repetition of a piece of music in one's mind（一段音乐在脑中不断的重复）,这种大脑现象解释了简单的歌曲为什么会对我们进行"洗脑",让我们觉得它是首好歌.

很多人认为《小苹果》的catchy but meaningless lyrics and pacey rhythm（好记但没有寓意的歌词和快节奏）让自己得到放松.此外,另一个心理现象——group psychology（从众心理）也是《小苹果》火起来的原因.