亚马逊首家实体书店西雅图开业
Amazon opens first ever physical bookstore in Seattle, where every cover is on display
Twenty years after selling books online, Amazon is opening the doors to its own brick-and-mortar bookstore.
在网上卖了二十年的书后,亚马逊的实体书店也向客户敞开了大门.
Amazon Books, which opened Tuesday in Seattle's University Village, is being dubbed a 'physical extension' of the largest online retailer in the country.
亚马逊书店（Amazon Books）于11月3日在西雅图大学村开业,它被称为美国最大在线零售商的"线下延伸".
But don't except the shop to be a place where you can pick up your newest Amazon.com purchase.
但千万别以为,你可以在这里买到最新的亚马逊商品.
Instead the company is using the data it's generated from the website, such as ratings, pre-orders and sales, to combine 'the benefits of offline and online book shopping', vice president Jennifer Cast said in a statement.
相反,公司使用网上数据（如评分、预订量和销量）,将线上和线下购书的优势整合在一起,亚马逊副总裁詹妮弗·卡斯特在声明中说到.
Customers at Amazon Books will notice one major difference the minute they first walk into the store.
顾客们第一次走进亚马逊书店的时候,就会注意到一个明显不同.
Each of the 5,000 to 6,000 titles are displayed with 'face-out', meaning you are presented with the cover instead of the book's spine.
5000到6000本书刊的封面都是朝外摆放,也就是说读者看到的都是封面而不是书脊.
Cast said the company wanted to put each author's work on display.
卡斯特说,公司希望摆放每位作者的作品.
'We realized that we felt sorry for the books that were spine out,' she told The Seattle Times.
"我们意识到,对于那些只露出书脊的书,应该感到愧疚",她向西雅图时报讲道.
And below each book will be something different too: a card that contains a review or rating from a customer on the site.
