苹果今天40岁:看其产品如何变化
Apple turns 40 today
Apple turns 40 today and you won't be surprised to hear it has a lot to celebrate.
今天,苹果公司40岁了.这是个硕果累累的品牌.
Firstly, it's the most valuable company in the world, which is no mean feat considering it almost went bankrupt in 1997.
首先,它是世界上最有价值的公司.有这样的成就并不容易——这个公司1997年的时候还差点宣布破产.
That's when the late Steve Jobs returned to launch the iMac, the first of a string of hardware products that also included the iPod, iPhone and iPad.
因为史蒂夫·乔布斯的回归,并发布iMac,才挽救了公司.这条硬件产品线后来还陆续出了iPod、iPhone和iPad.
These devices cemented Apple's place as an industry leader.
这些产品奠定了苹果公司作为产业领袖的地位.
Jobs, Steve Wozniak and Ronald Wayne set up Apple on April 1 1976.
1976年4月1日,乔布斯和史蒂夫·沃兹尼亚克以及罗纳德·韦恩一起创立了苹果.
It now has more than 480 retail stores worldwide and reported income of more than $18 billion for the first quarter of this year.
目前苹果公司在全世界范围内有480多家零售店.仅今年一季度已报告收入180多亿美元.
The company's 40th birthday was being marked by the launch of the iPhone SE and new smaller iPad Pro, with the smartphone believed to be aimed at emerging markets such as China and India.