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Meitu Xiu Xiu, the leading app of its kind in the Chinese market, is phenomenally successful, According to its official website, Meitu has over 500 million users and is installed on over 900 million mobile devices worldwide.
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The 'refine and whiten' button is by far the most popular function, since having white skin in itself is a standard of beauty in China.
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Famous Chinese women are driving the trend. The best-known actress in China, Fan Bingbing, has publicly declared Meitu her favourite app and often posts photos of her snow-white skin.
һЩÖйúÖªÃûµÄÅ®ÐÔÒ²ÔÚÍƶ¯Õâ¸ö³±Á÷.Öйú×îÓÐÃûµÄÃ÷ÐÇ·¶±ù±ù,¾ÍÔø¹«¿ª³ÆÃÀͼÐãÐãÊÇËý×îϲ»¶µÄÓ¦ÓÃ,Ò²¾³£ÔÚÍøÉÏ·¢Ëý¼¡·ô°×ðªµÄÕÕƬ.
In recent weeks, a $1,000 'selfie camera' has also been flying off the shelves, as it make users look like they've had plastic surgery. The Casio's official name is Exilim TR, but it's mostly known as "zipai shenqi" in China, which means "Godly tool for selfies."
×î½ü¼¸ÖÜ,Ò»¿î¼ÛÖµÔ¼1000ÃÀÔªµÄ"×ÔÅÄÏà»ú"Ò²±»ÇÀ¹º,ÒòΪÕâ¿îÏà»úÅijöÀ´µÄÕÕƬÄÜÈÃÓû§¿´ÆðÀ´ÏñÊÇËýÃÇ×ö¹ýÕûÐÎÊÖÊõ.Õâ¿î¿¨Î÷Å·×ÔÅÄÏà»úµÄ¹Ù·½Ãû³ÆÊÇExilim TR,ËüÔÚÖйú±»³ÆΪ"×ÔÅÄÉñÆ÷",Òâ˼ÊÇÉñÆæµÄ×ÔÅŤ¾ß.
Indeed, the hot plastic surgery trend in China and Korea in recent years has been 'jawline thinning' ¨C where women try to reduce their 'bigger faces' to resemble those of Western women. This 'shaving' involves cutting into the jaw and trimming off some of the bone. The result is a more sculpted face and a more triangular chin that resembles the supposed "pixie" look of Western faces.
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But if you can't afford surgery, these new apps let you 'suck in' your face with the subtle slide of a finger.
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One charmer asked me why I used such "life like photos" rather than edited pictures.
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"Brightening my skin and making my face thinner is normally all I do on Meitu", says my attractive friend Leah Zhang. Although she does admit to having gone much further in modifying her features - and having toned it down after one boyfriend told her that her pictures looked nothing like her.
ÎÒµÄһλƯÁÁµÄÅóÓÑÕÅÀò£¨Òô£©Ëµ,"ÎÒÒ»°ãÓÃÃÀͼÐãÐã'ÃÀ·ôÊÝÁ³'."È»¶øËý³ÐÈÏ×Ô¼º¶ÔÕÕƬ¸Ä¶¯ºÜ´ó,×Ô´ÓËýµÄÒ»¸öÄÐÅóÓѸæËßËý,ËýµÄÕÕƬÓëËý±¾ÈËÏàÈ¥ÉõÔ¶Ö®ºó,Ëý¶ÔÕÕƬµÄÃÀ»¯¾ÍûÄÇô¿äÕÅÁË.
I've experienced the opposite problem. All this extreme digital photo editing is leading to unrealistic expectations as to what Chinese women actually look like in real life.