快来围观：世界上第一款蓝色葡萄酒
Introducing the world's first natural blue wine
Red, white and rosé wines have been around for hundreds of years, and if you've gotten a little bored with them you'll be happy to know that you can now enjoy a cup of bright blue wine, as well.
红色、白色和玫瑰色的葡萄酒已经存在了几百年,如果你已经对它们提不起什么兴趣了,那你一定很高兴知道你现在可以品尝到亮蓝色的葡萄酒了.
Spanish startup Gik has spent the last two years working with scientists at the University of the Basque Country and food researchers at Azti Tecnecalia, and they have recently unveiled the fruits of their labor, the world's first blue wine! Why blue you ask? "Gik is born for fun," the company's official site responds. "To shake things up a little and see what happens. To create something new. Something different. Why a blue wine you wonder? And why not?"
Gik是西班牙一家创业企业,过去两年,Gik同巴斯克大学的科学家和Azti研究所的食品研究员一起研制新产品,最近他们揭开了他们劳动成果的面纱——世界上第一款蓝色的葡萄酒！你要问为什么是蓝色的？"Gik为乐趣而生,"公司的官方网站回应道."把各种东西混在一起看看会有什么发生.创造一些新事物.一些不一样的事物.你想知道为什么是蓝色的酒？为什么不可以是呢？"
Co-founder Aritz López told Eater that the inspiration for the unique color of the wine came from Blue Ocean Strategy, a book written by W. Chan Kim, a Korean-born business theorist. "He tells about red oceans in his book, representing business markets saturated by specialists (sharks) who fight for the same variables and for a reduced number of clients (fish), and end up in water turned red. And how it's necessary to revert this, by innovating and creating new variables, back to blue. This seemed poetic for us to turn a traditionally red beverage into a blue one," he said.
联合创始人阿里特斯•洛佩兹对《食客》说,创造出葡萄酒这种独特颜色的灵感源于W•钱•金写的《蓝海战略》,W•钱•金生于韩国,是一位商业理论家.他在书中讲述了红海,红海代表着专家(鲨鱼)云集的商业市场, 他们争抢同样的变量,客户(鱼)数量逐渐减少, 结果海水就变成了红色. 并且还讲了转变这一状况的重要性,怎样通过创新和创造新的变量回归蓝色.把传统的红酒变成蓝酒, 这对我们来说充满了诗意, 他说.
