Ling Ling
揭秘吸金能力惊人的中国"网红"
Wang Hong: China's online stars making real cash
Ling Ling, a 29-year-old living in Shanghai, has gone to great lengths to curate a picture-perfect life on social media. Her photos on micro-blogging site Weibo show her glamorous and leisurely life.
玲玲是生活在上海的一个29岁女孩,她在社交媒体上精心营造了完美的生活.微博上晒的都是自己光鲜亮丽的休闲生活照.
Dressed in fashionable clothing and with immaculate make-up, Ling Ling is seen dining at fancy cafes and restaurants; attending parties and social events with her girlfriends; travelling to places like Boracay, Tokyo and Dubai.
照片里,玲玲衣着时尚、妆容精致,或是出现在高级餐厅和咖啡厅,或是和闺蜜们参加聚会和社交活动,要么就是在菲律宾长滩岛、东京和迪拜四处旅游.
But she does not cultivate her online image just to make herself feel good or her friends jealous. She is one of the new internet celebrities, known as Wang Hong.
但是她苦心经营自己的网络形象并不是为了让自我感觉良好或是让朋友羡慕嫉妒.她只是一个新晋的网络红人,即网红.
It's a lucrative business, with Zhang Dayi, one of China's best known Wang Hong, reportedly earning 300m yuan (￡35m; $46m). This compares favourably to top Chinese actress Fan Bingbing, who according to Forbes, made about $21m last year.
网红是个利润颇丰的行业.据报道,中国网红第一人张大奕收入已高达三亿元（合3500万英镑、4600万美元）,已经完全超过中国的一线明星范冰冰了.据福布斯报道,去年范冰冰的收入约为2100万美元.
Online fashionistas
网络时尚达人
There are two types of internet celebrities in China - those who create original content like Papi Jiang, who was once censured for excessive use of foul language in her videos, and the "fashionistas".
中国有两种网络红人.一是因自制原创内容出名的,比如曾因在视频中频繁使用粗俗语言而被勒令整改的Papi酱.第二种就是网络时尚达人.
Ling Ling and Zhang Dayi fall into the second category, selling clothes and cosmetics on Taobao, China's leading online shopping site.
玲玲和张大奕则属于第二种类型,她们在中国某主要网购零售平台上售卖衣服和化妆品.
They work as their own shops' models by posting pictures of themselves wearing the clothes they sell, and some of their followers become their most loyal customers.
