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Wang Hong: China's online stars making real cash(3)

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2016-08-03 16:08China Daily Editor: Yao Lan

She says Tophot has signed cooperation agreements with 30,000 emerging internet celebrities.

她说Tophot公司已签约了三万名新晋网红了.

Although obviously not all are set for stardom.

显而易见的是,并不是她们所有人都能成为演员.

And internet celebrity incubators are becoming increasingly popular with investors, says Zhang Yi, founder of iiMedia Research, a Guangzhou-based media consultancy firm.

广州艾媒咨询集团(iiMedia)的创始人张毅说,现在越来越多的投资者开始青睐于网红孵化公司了.

He says there are already about 50 internet celebrity incubators in China. But, he points out, some investors worry about the long-term prospects of the industry.

他表示,现在中国已有五十多家网红孵化公司.但是他也指出,一些投资者对网红产业的长远发展表示担忧.

"A lot of factors behind [the popularity of] internet celebrities cannot be duplicated," Mr Zhang says. "The failure rate [of investment of internet celebrity incubators] is 95% or above."

他说:"推动网红真正走红的原因许许多多,它们都是不可复制的,投资这些孵化公司的失败率高达95%以上."

Others in China worry about the standards of beauty online celebrities are creating for Chinese women.

其他中国人则担忧的是网红美女们在中国创造的审美标准.

An attractive appearance seems to have become an indispensable quality for internet celebrities, and "internet celebrity face", which refers to the combination of doe eyes, a pointy chin, a high nose and fair skin, is a commonly used shorthand in China.

容貌姣好成为了网红的必备条件之一.在中国,人们俗称的"网红脸"要具有大眼睛,尖下巴,高鼻子,白皮肤等特征.

According to CBNData, about 90% of customers of the online shops run by internet celebrities are females.

根据第一财经,网红们开的网店中90%的顾客都是女性.

In the report published by iiMedia Research, about 10% of internet celebrities admitted that they had undergone plastic surgery.

艾媒咨询集团的一份调查报告显示,大约有10%的网红承认她们整过容.

"Internet celebrities create standard, rigid aesthetics and body images for women," says Li Sipan, founder of Women Awakening Network, a feminist group based in Guangzhou.

女性觉醒网的创始人李思磐说:"网红给女性们创造了刻板生硬的审美标准." 女性觉醒网是广州的一个女权主义组织.

Ms Li also says that many young women would believe that being an internet celebrity was a fast-track to success, and imitate their behaviour.

  

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