Is 'plogging' the most 2018 fitness trend yet?
They brought us hygge, lagom and fika, but now a new Scandinavian trend is coming, and it couldn't be more 2018.
Hailing from Sweden, 'plogging' is a fitness craze that sees participants pick up plastic litter while jogging - adding a virtuous, environmentally driven element to the sport.
Plogging appears to have started around 2016, but is now going global, due to increasing awareness and fear over plastic levels in the ocean.
The appeal of plogging is its simplicity (all you need is running gear and a bin bag), and the feeling of getting fit while supporting a good cause. By adding regular squats (to pick up junk) and carrying weight to jogging, we can assume the health benefits are increased.
Running and good causes have always gone hand in hand - just think of all the fundraising marathon runners do. But there couldn't be a more on-trend way of keeping fit than plogging.
"Anything that's getting people out in nature and connecting positively with their environment is a good thing," says Lizzie Carr, an environmentalist who helped set up Plastic Patrol, a nationwide campaign to rid our inland waterways of plastic pollution. "There's been a real shift in the public mindset around plastics, helped by things like Blue Planet highlighting how catastrophic the crisis is," she says.