Temple fairs during Spring Festival are unique way to "sell" culture and commodities to Chinese people, particularly young people, according to China Daily.
People generally feel more inclined to buy small commodities at the fairs, such as toys based on popular mobile games that do not necessarily sell well online, thanks to the special atmosphere of tradition and festivity, the newspaper said in an opinion piece on Thursday.
Customers are also willing to pay more for the same products at temple fairs because they offer both cultural and shopping experiences that customers cannot get from online shopping, the report said.
The article saw the potential in offline shops with cultural elements and unique shopping experiences, but said they also must learn to adopt online elements as well.
