Museum creations spark frenzy(3)

Hundreds of visitors to the museum queue in long lines at the exhibition hall to buy phoenix crown-shaped fridge magnets. Thousands of the items are sold every day. (WANG JING/CHINA DAILY)

According to the museum, among the 6.3 million visitors they received this year, over 60 percent were under 35 and approximately 59 percent were female.

Liao says they have focused the designs of products to meet female visitors' demands this year. Five months before their show The Countless Aspects of Beauty in Ancient Art featuring beautiful antiques from the collection of the National Archaeological Museum in Athens, Liao and his team began designing cultural products from the show. When the show opened in early November, many products were sold out within the first two days.

"Visitors want beautiful products, especially as they become more confident and familiar with their culture," he says.

Fu Zicheng, a 12-year-old student from a Beijing middle school, brought the crown magnet he bought from the museum's online shop to the museum with his classmates in early December.