Young creators revitalize the traditional culture with new ideas. (Photo provided to chinadaily.com.cn)
"Three years ago, we noticed the speed of new, creative and innovative products growing on Taobao. Most of the creations were done by the young generation," he said. "But it just felt it still wasn't enough to tell the whole story of what Taobao represents…and the best way is to hold a real exhibition so these merchants can tell their own stories and share their lifestyle directly with the consumers."
A report by data analytics firm CBNData showed that 77 percent of the independent designers on Taobao were aged 33 years or younger.
Technology has taken the center stage during this year's event, as visitors get a chance to experience and play with an array of cool and fun gadgets, from augmented reality-powered interactive goggles to robotic dogs.
Guangzhou-based GOF creates premium, customizable esports equipment and accessories. The company is best known for its water-cooled personal computers, which means they are modified and enhanced for a smoother gaming experience.
And the event has drawn bigger players like Microsoft Corp to enhance user experience in offline purchases, by rolling out a mixed reality shopping tool using its HoloLens solutions.
