International enterprises zoom into China's large market as 7th CIIE heats up

As the 7th China International Import Expo (CIIE) heats up, a number of international enterprises, especially French companies, have begun to seize the opportunity to zoom into the huge Chinese consumption market, as France has been invited to be a guest of honor country of the 2024 CIIE, the world's first national-level import-themed expo.

According to a report by the Xinhua News Agency on Tuesday, the 7th CIIE has an exhibition area of more than 240,000 square meters, progressing faster than the same period last year, and nearly 200 of the world's top 500 companies and industry leaders have signed up.

Wu Zhengping, deputy director-general of the CIIE Bureau and vice-president of the National Exhibition and Convention Center (Shanghai), the CIIE venue, said that preparations for the fair are in full swing and progressing steadily.

The global exhibition roadshow has also been launched, and enterprises and organizations from all over the world have actively signed up for the event, casting a "vote of confidence."

With the gradual progress of the preparations, many of the "old friends" that had participated in previous sessions as well as new participants have begun to ramp up efforts to explore more opportunities in the world's second-largest consumer market.

Christophe Bristiel, owner of Château La Nerthe, a French chateau, recently traveled to Shanghai in advance to participate in the promotional activities for the CIIE, aiming to make his products shine at the fair.

The CIIE has become an excellent platform for French companies to show their unique charms to China and the world, and we hope to continuously push more high-quality specialty products into the Chinese market, Bristiel noted.

On the first day of March, a hair show was held by L'Oreal PRO, with 60 top stylists in the industry presenting their own aesthetic creations. Outside of the show, many new products that will be exhibited during this year's CIIE, including hair dryer and vaporizer models, provided an immersive experience for the guests on the spot.

Lan Zhenzhen, chief corporate affairs and engagement officer of L'Oreal North Asia and China, said that for the 7th CIIE, L'Oreal is not only gearing up to present more new items, but is also bringing in more ecosystem partners, enterprises, concepts and systems to make the fair "more open," "more innovative" and "greener."

"This year's fair is expected to welcome more international companies, as they have seen the endless opportunities presented through previous fairs," Cong Yi, a professor at the Tianjin University of Finance and Economics, told the Global Times on Tuesday.

The sixth CIIE saw a total of $78.41 billion worth of tentative deals reached for single-year purchases of goods and services, a record high. The figure represented an increase of 6.7 percent from the previous session.

The unparalleled amount of contracts signed and the great enthusiasm of international exhibitors demonstrate that the CIIE is a strong propeller for global economic growth. The organization of the fair also reaffirms China's determination for high-level opening-up and its willingness to share the dividends of its economic development with the world, Cong noted.

The 2024 Government Work Report noted that the country will work to steadily increase the volume and raise the quality of foreign trade. Major trade events will be hosted, such as the CIIE, the China Import and Export Fair, the China International Fair for Trade in Services, and the Global Digital Trade Expo, read the report on the work of the government.