Shanghai announces series of consumption promotion events

Shanghai unveils a series of consumption promotion events on January 22 as part of the initiative launched by the Ministry of Commerce to celebrate the upcoming Spring Festival, which was inscribed by the UNESCO on intangible cultural heritage list. (Photo provided to chinadaily.com.cn)

Shanghai unveiled a series of consumption promotion events on Wednesday as part of the initiative launched by the Ministry of Commerce to celebrate the upcoming Spring Festival, which was inscribed by the UNESCO on intangible cultural heritage list, according to official sources.

The United Nations Educational, Scientific and Cultural Organization (UNESCO) inscribed Spring Festival, social practices of the Chinese people in celebration of the traditional new year, on the Representative List of the Intangible Cultural Heritage of Humanity earlier in December 2024.

By combining traditional cultural elements, integrating online and offline activities as well as building domestic and international collaboration, a total of 20 consumption promotion activities will be launched, which will be themed as "Chinese New Year Travel", "New Year Goods Going Abroad," and "Silk Road New Year Goods Shopping", according to the Shanghai Municipal Commission of Commerce.

By organizing leading e-commerce platforms, live streaming e-commerce bases, brands and enterprises together, up to 10,000 categories of products related to the Silk Road will be rolled out during the activities, allowing consumers get access to a wide range of overseas products, enjoy the high-quality goods from Silk Road countries.

Thanks to the implementation of visa-free policies, cultural tourism routes have been designed for overseas travelers during the Spring Festival, and a number of tailored measures such as convenient payment, luggage storage, and multilingual menus are in place to welcome these inbound tourists.

Between 200 and 300 selected products would be launched at the top Chinese e-commerce platforms' overseas section targeting consumers in Southeast Asian countries and nearly 20 countries that have designated the Spring Festival as an official holiday.