According to a new survey, 76.8 percent of respondents were willing to pay more for more healthy food, and those born in the 1990s were more willing than other age groups, China Youth Daily reported Tuesday.
The survey was based on answers from 2,001 respondents.
The top three factors affecting food selection were nutrition value, flavor and sanitary conditions.
These were followed by the combination of meat and vegetables, appearance, affordability and convenience.
The survey also found the rapid pace of life has made it difficult to maintain healthy diet habits, with 70.3 percent of respondents citing this as their major obstacle to healthy eating.
In the survey, 1.3 percent of respondents were born after 2000, 29.2 percent in the 1990s, 48 percent in the 1980s, 15.1 percent in the 1970s, 5 percent in the 1960s, and 0.9 percent in the 1950s.
