“Live It Up,” the Official Song of the 2018 FIFA World Cup Russia, will be released on multiple streaming platforms on Friday, and is performed by A-listers including Will Smith, Nicky Jam and Era Istrefi.
On Tuesday, world-renowned Grammy Award-winning actor, songwriter and artist posted a picture on Instagram with fellow American singer Jam with the caption, "One Life to Live. Live it Up. #2018FIFAWorldCup."
FIFA has confirmed that the three will team up to perform at the Luzhniki Stadium in Moscow before the final on July 15.
“It’s an honor to be asked to perform at the 2018 FIFA World Cup. This global event brings people from all over the world together to cheer, laugh and experience magic,” said Smith.
Produced by American DJ Diplo, the song is a collaboration between FIFA and Sony Music. The official music video will be available as of June 7.
The tradition of an official song dates back to the 1966 FIFA World Cup in England with a song for the first Official Mascot, “World Cup Willie.”
Since then, official music and mascots of the World Cup have become a significant component of the event.
