China’s emerging recreational tourism trend means more families are heading to resorts. Club Med, which pioneered the all-inclusive concept, opens its second Chinese resort--in southern China’s Guilin.
China’s emerging recreational tourism trend means more families are heading to resorts. Club Med, which pioneered the all-inclusive concept, opens its second Chinese resort--in southern China’s Guilin.
Like living in a Chinese painting every window frame captures a postcard perfect picture.
But aside from appreciating the picturesque landscapes of Guilin now you can play to your heart’s content as well.
"The resort located in a 46-hectare sculpture and surounded by more than 50 karst mountains. It blends perfectedly with natural landscapes and will provide you a special experiences of your tour in Guilin."
Set against a breathtaking backdrop, there are finest restaurants that highlight international flavours and local specialities.
It also offer outdoor activities from flying trapeze, to bungee bounce and golf. There are also the other trappings of a luxury resort.
The resort is not limited to adult activities--families with children can relax at the themed children’s wonderland and mini-swimming pool.
Club Med CEO Henri Giscard d’Estaing--believes club-style tourism will catch on in China.
Surveys show that Chinese families’ tourism spending is growing, the potential value of China’s high-end market is estimated to hit 100 to 150 billion yuan in the next five years.
"I think more tourists tend to choose the leisure and resorts style of tourism. They are willing to spend more on these kinds of experiences." Yang Zhigang, Analysis of Guodu Securities said.
To cater to China’s growing middle class and the country’s maturing travel market, tourism providers are tailoring their services to local needs.
Club Med is not alone in its China expansion. Banyan Tree, another luxury resort chain, and Shangri La are both cashing in on China’s resort boom. Hotel heavyweight -- Starwood, now has more resorts in China’s tropical island Sanya than Hawaii. After all, the only thing better than staying in a pretty as a picture location, is enjoying quality time with your family at the same time.
