For the tens of thousands of small online retailers,the Singles Day shopping frenzy is a big day they've been prepared for weeks, sometimes, even months.
In a non-descriptive village in south China's Guangdong Province,e-commerce has become the family business.
The village has produced so many successful online retailers that Alibaba named it one of the country's top 10 Taobao villages last year.
Its reputation has drawn many aspiring retailers across the country who travel a long way to learn.